Good. Let your suppliers do the inventing. You innovate. Do this by understanding what your customers are buying your products and services for, not what you are selling them. It will vary. Customers take trial flying lessons because they want a buzz, they want to learn to fly, they want to boast about it…. Lots of reasons that are all different. Look at what you do and what your capabilities are. Then work out what you can help people buy from you. Try our white papers
