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FinanceI’m making lots of moneyEveryone makes a low marginHow much should I be making?Why should I do it? What’s wrong with now?I’m too smallSo why do I need an accountant/bookkeeper then?CustomersThey bring me in lots of other businessThey’ve been with me for a long timeThey spend a lot with me each yearThey are smallHow can I spend less on some and more on others?How can I find better customers?How can I get rid of my loss-making customers?FutureI don’t have an R&D departmentI already have a USP
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