It’s not just you. UK retail banks have customer satisfaction over 50%, but they find that 140 to 170% of their profits can come from 20% of customers (KPMG).
So 80% of customers are losing them money, even though they are satisfied. The goal is finding those customers.
Ask yourself who are your five best customers and why.
Now ask your colleagues and staff the same.
Compare the lists and you will probably find different names and reasons.
So do you really KNOW who your best customers are?
Profit Per Minute will work with you to apply our processes to discover your best customer and product mix,
......so that you take home all the profit you’ve worked for.
Some customers will leave because we want them to, while others go for their own reasons. Surveys vary, but generally nine per cent leave for price and competitive reasons, while 15 per cent don’t buy again because of the product.
