Which means every business is losing money.
And it’s time to find out where yours is going.
customer satisfaction doesn’t mention profit;
customer revenue isn’t profit;
customer loyalty doesn’t mean profit.
So what can we do?
The answer is customer optimisation
Revenue comes from getting money for what you do. But it costs money to make money: creating your products and services, supplying them and selling them.
Make sure those costs don’t add up to more than you sold it for.
Using the Profit Per Minute three step process, you will discover:
which customers make you a profit
activity analysis tells you how much it really costs to make a product, supply the product and sell the product;
how to use customer channels most effectively
offering different service levels and channels to different customer groups;
what changes to make to satisfy your customers needs.
developing what you do to keep up with the profit
Use our Profit Calculator to see how you fare against your competitors.
It’s time to stop opening your wallet to give money to customers and start putting more money into it.
So start your journey towards getting what you work for!